As a real estate agent, you’ll need to stay on top of your game to be competitive. For most agents, this means using technology to help you. Today’s buyers rely heavily on the internet when shopping for homes, which means it’s more important than ever for realtors to stay connected.
There are so many amazing apps on the market today, so you can manage your real estate business directly from your smartphone. In this article, we’ll take a look at the top 15 apps for realtors in 2022. We’ve divided them into the categories that are most important for real estate agents.
*Prices and features of each of the apps below are current as of December 15, 2021. Please refer to their websites for the most up to date information.
CRM stands for customer relationship management. Since the real estate business revolves entirely around working with customers, it’s so important to have tools to help you with that.
PropertyBase is a CRM system designed specifically for real estate agents and brokerages. Their comprehensive CRM app helps you find leads, convert them into customers, manage transactions, and more.
This app aggregates leads from multiple sources and follows up with them automatically. It also integrates with all major MLS platforms, so you can manage listings all in one place. If you work with a team, this app can help you collaborate and ensure that you are all on the same page. Calendar tools and analytics help you manage your business efficiently and determine where there’s room for improvement.
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Real Estate Software | CRM, Back Office, Lead Generation, Marketing & More (propertybase.com)
HubSpot is a popular CRM for professionals in many different industries, not just real estate. However, this versatile CRM can really help you grow your business. This app allows you to track your leads, create and track emails, schedule meetings, and manage deals from beginning to end.
HubSpot also uses a comprehensive reporting dashboard that allows you to view your entire business at a glance. They also offer analytics with helpful insights into your business. While the basic version of HubSpot is free, they also offer a paid enterprise version with even more advanced features.
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CINC is another CRM that is designed specifically for real estate businesses. They have solutions available for teams of all sizes, ranging from solo agents to large enterprise brokerages. The entire platform is focused on maximizing business growth.
CINC offers lead generation management for both buyers and sellers. Automation tools continually seek out new leads and reach out to them, so you don’t have to manage your leads on your own. Website and advertising templates also make it easy to build your own brand and market your listings. This app integrates with other popular real estate tools as well.
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CINC - The #1 Real Estate Lead Generation and CRM Platform (cincpro.com)
Hosting open houses is a huge part of working as a real estate agent. In the age of COVID-19, many agents are opting to host their open houses virtually. Here are some of the best open house apps on the market.
Curb Hero is an app that can make your in-person open houses much easier. This digital sign-in app collects visitors’ contact information and follows up with them via text message. You can also integrate it with your CRM and many other real estate apps.
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Curb Hero Open House App: Free QR Enabled Touchless Digital Sign-In
Open Home Pro is another excellent open house app that offers lead collection and tracking features. It allows you to digitally collect visitor information during the open house, automatically sends an email follow-up, and then generates a list of viable leads based on visitor responses to that email.
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Real Estate Leads & Open House Sign-in Tools - Open Home Pro
Palm Agent is an app that helps you calculate important sales costs for both buyers and sellers. During an open house, many visitors will ask you about monthly payments and total closing costs. This app makes it easy to calculate these numbers quickly. It can also calculate how much the seller will make from a sale. This app also helps you generate infographics and other fun images to post on social media.
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PalmAgent | Real estate in the palm of your hand
In today’s world, there are many reasons why potential buyers might not want to come to an in-person open house. RICOH360 Tours is an innovative app that allows you to create a high quality 360 degree virtual tour that potential buyers can access online.
AI features enhance the quality of your video tours, so you can offer a clearer view of your property to your clients. Once you’ve completed your virtual tour, you can easily embed it into your listings or put it on your website.
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RICOH360 Tours｜Easy to use High Quality Virtual Tour Software | RICOH360
As a real estate agent, you’re always looking for new customers. Here are the best apps for marketing your business.
Lab Coats Agents is a marketing and branding tool designed specifically for real estate agents. It has hundreds of templates available, enabling you to design everything from flyers to business cards to social media posts and much more. You can fully customize each template to best represent your brand.
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Lab Coat Agents (lcamarketingcenter.com)
Putting together property reports is an important part of working as a real estate agent, but they can be challenging and time-consuming to do on your own. Realtors Property Resource makes it easy to create your own. Their research platform helps you source market and property data, and they offer a variety of templates that you can use to create your reports. Their training center also offers how-to guides and videos to help you learn more.
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Buffer is an app you can use to manage your social media marketing strategy. It allows you to plan your posts and campaigns ahead of time and engage with followers. A robust analytics platform allows you to track your progress and provides recommendations for future strategy. If you work with a team, you can use this app to work collaboratively.
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Buffer: All-you-need social media toolkit for small businesses
In addition to being great for virtual open houses, RICOH360 Tours is also a great addition to your marketing strategy. Offering 360 degree tours immediately makes a property look more attractive to potential buyers. This can encourage them to reach out or schedule a tour when they might have otherwise scrolled past your listing. This app also gives you the ability to share your tours on social media immediately, as well as visitor analytics to give you an idea of who is visiting your page.
As a real estate agent, lead generation is something you always need to be working on. Here are some apps that can make the process easier.
Zillow is one of the biggest platforms online for anyone looking to buy a home. Zillow Premier Agent leverages the power of this platform to help you find leads. They offer solutions for individual agents on both the buying and selling side, as well as small teams and large brokerages. The platform allows you to post your listing on Zillow’s entire network of sites. When a potential buyer is interested, this platform connects them directly to you.
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Cloud Agent Suite is a tool that is designed to help you manage your listings and generate leads all in one place. A comprehensive search tool lets you access the entire MLS in one place and save homes you’re interested in. You can also set up text alerts to help you respond to changes even faster. The Cloud Attract feature even helps you create custom landing pages for lead generation, while CMA templates help you generate reports, flyers, and more.
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Real Estate Agent Software | Cloud Agent Suite
An important part of selling homes is making them look aesthetically appealing. Here are some of the best design and photo apps you can use to enhance your marketing strategy.
Canva is one of the most popular design apps out there right now, and for good reason. They make it incredibly easy to put together everything from flyers to logos to social media posts that look professional. While they have a huge variety of templates, you can also get creative and make your own images from scratch.
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Home - Canva
Many realtors will help their clients stage a house to make it look appealing for sale. Primer is an app that can help you design and upgrade your home. With this app, you can take a photo of a home and preview how new tile designs, wallpapers, and paint colors will work. You can also browse homeware products and preview how they will work in the space.
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Primer: AR Home Design on the App Store (apple.com)
Lightroom is part of the Adobe Creative suite, and it’s one of the most popular design products across all industries. With Lightroom, you can upload your photos and edit them to professional quality. Extremely detailed editing features and a huge library of filters help you enhance your shot, while tutorials help you level up your editing skills. When you’re ready to share, it’s easy to export your photos.
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Online Photo Editor | Photoshop Lightroom (adobe.com)
RICOH360 Tours gives you plenty of creative control when it comes to designing your 360 degree tours. AI image enhancement helps your photos and videos pop, while auto 2D image cropping optimizes standard photos to enhance the tour. It also comes with an AI video maker to simplify the process of creating your tour.
These apps make it easier than ever to manage your real estate business and connect with new buyers and sellers. Leveraging all the digital tools available to you is one of the easiest ways to stay ahead of the competition in a crowded market.
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